In this video/blog, let’s explore how you can use an Instructional Design-driven online training curriculum to boost your B2B Software Sales.
Typically, software companies don’t view the training function as a profit center. Instead, they consider software development, testing, or customer support as their primary sources of revenue. However, this is a misconception that needs to be dispelled. We at Check N Click have been designing and developing training for software enterprises since 2012. This video/blog will explore how online training can empower B2B Software Sales and boost revenue for software enterprises.
You can either watch the video or read the blog.
The Current B2B Software Sales Landscape and Buyer Needs
Online training is no longer just an add-on in today’s competitive market. It’s a powerful revenue-driving tool for B2B software enterprises. According to a recent Gartner survey, 37% of B2B software buyers consider the presence and quality of online training when deciding to invest in software solutions.
Modern B2B software buyers understand that simply buying software will not solve their problems. Their teams must know how to use the software efficiently. That means the teams should know the procedures to use the software and be adept at best practices and processes to follow when using the new software.
How Technical Training Curriculum Influences B2B Software Sales
Software enterprises that invest in building a robust technical training curriculum on using and administering their software achieve more sales. These enterprises also have higher customer retention. In addition, providing customers access to a technical training curriculum significantly reduces the volume of support tickets. Buyers evaluate the help and support they’ll receive after the purchase.
Buyers consider the presence of technical training delivered online as a form of support. In addition, they consider technical training as a means of ensuring a return on investment from the software. Hence, around 37% of B2B software buyers evaluate your online training curriculum before purchasing.
Our Recommendation is based on our Instructional Design Consulting for Software Enterprises
Based on our experience, your enterprise software training curriculum or technical training should include:
- End-user training.
- Administrator training for advanced users.
- Best practice training.
A blended approach to teaching courses in the curriculum should include Instructor-led training, both virtual and in-class, self-paced eLearning or videos, and microlearning modules.
Organization of the Technical Training Curriculum as per Instructional Design Practices
These training modules should be organized into logical learning paths and lead to certifications for learners. The certification will keep your learners motivated to continue learning your software. Additionally, certifications will enhance your brand value and make your certifications sought out in the market.
Conclusion
In conclusion, as an instructional designer or training developer, your role is vital in shaping the success of your B2B software enterprise. If you need help defining your software training strategy, don’t hesitate to contact us on LinkedIn, via our Website, or any other social media channels. Also, check out the links below to learn more about our enterprise eLearning services and our courses on Udemy.
To learn more about effective technical training curriculums, enroll in our course Managing SaaS Training Development on Udemy.
About Check N Click's eLearning Services
As a leader of your organization, you are always looking for ways to improve the efficiency and effectiveness of your learning and development programs. One way to do this is to outsource some of your eLearning needs to a reputable company like Check N Click. We have a team of experienced instructional designers and developers who can help you create custom eLearning solutions that meet your organization’s unique needs. In addition, outsourcing your eLearning needs can save you time and money in the long run. Contact Check N Click today to learn more about their eLearning outsourcing services.
Learn Instructional Design
As an instructional designer, you always look for ways to improve your craft. Whether you are new to the field or a seasoned veteran, there is always room for improvement. One great way to sharpen your skills is by taking courses offered by Check N Click on Udemy. These courses offer practical, real-world advice you can use immediately. And best of all, they are very affordable. So what are you waiting for? Check out the course offerings today and get started on becoming a better instructional designer!
