How to Measure Customer Training or Customer Education Success
Data doesn’t lie—especially when it comes to Customer Education ROI. As a Customer Education exec or professional, you must prove impact. Start with completion rates, quiz scores, and learner feedback. Then go deeper: use Kirkpatrick’s Evaluation Model to measure reaction, learning, behavior, and results. Did users actually change how they use your product? Fewer support tickets? Higher feature adoption? Link education to product usage and retention. Measuring success transforms education into a growth lever—not just a checkbox.
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