Developing courses is a time and cost-intensive effort. Hence, you must plan on monetizing your investments in courses. This video/blog briefly discusses various revenue-generating models for SaaS Training programs. Although these models are catered to SaaS, they can be applied to any education curriculum.
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Monetization of SaaS training is not just about selling another service associated with your SaaS product. Monetization of your SaaS training curriculum is essential if you want to maintain and expand your course portfolio, while teaching your SaaS solution’s customers on how to use the purchased solution. When you have a dedicated team of course developers to develop technical training and facilitate onboarding for your customers, you must monetize your SaaS training program to its fullest potential.
There are various monetization models that you can explore. Leveraging these models will help you to ensure growth and profitability for your business depending upon the size of your organization and the products that you are offering. Let us discuss these monetization models briefly.
A-la-carte e-commerce model
In an a-la-carte e-commerce model, organizations can sell individual courses and customers can pay on a per-course basis. Although it is a customer–centric model, it helps small to medium-size organizations with a limited course catalog to reach out to more customers and ensure profitability.
Subscription training pass model
In a subscription training pass model, organizations sell time-bound subscription passes to customers allowing them to access the SaaS training catalog for a limited period. Customers need to periodically renew their subscriptions to ensure uninterrupted learning services.
Subscription bundle or a packaged deal
The Subscription bundle or a packaged deal is a widely used monetization model by enterprise businesses where they offer training services bundled along with the product pricing. With this model, organizations can avoid the need to sell education separately through a time-consuming and costly sales process.
Free training offering model
The free training offering model is practiced mostly to build customer goodwill. Large organizations can afford free SaaS training content as they can cover the cost of training development through product sales or other organizational revenue. Newbies also apply it as a marketing strategy to establish the business through customer recognition.
Would you like to learn more about these monetization models, their pros and cons, and when to apply each model to drive growth? Do you want to establish yourself as a profitable SaaS training team? Do enroll to our Managing SaaS Training Development course for creating effective SaaS training.
This course delves deep into how a SaaS curriculum can be designed, developed, managed, and monetized. This course is useful for Instructional designers, SaaS Curriculum Managers, Business Owners, and Product Owners.
