SAM

The Successive Approximations Model

Welcome to your hands-on journey through the SAM Model of Instructional Design—a dynamic, agile framework that transforms how learning experiences are created. Unlike traditional linear models like ADDIE, SAM (Successive Approximation Model) thrives on rapid prototyping, iterative development, and collaborative feedback. The SAM Model is a flexible instructional design process that emphasizes continuous improvement through three core phases:

  • Preparation Phase: Define goals, gather content, and align with stakeholders.
  • Iterative Design Phase: Create quick prototypes, test ideas, and refine based on feedback.
  • Iterative Development Phase: Build, test, and revise learning solutions in real-time.

This interactive experience breaks down each phase into clickable modules, helping you explore SAM learning strategies, eLearning development tools, and best practices for agile instructional design.

Click through the various phases and tools at your own pace.
Preparation Phase - SAM Model

Preparation Phase

Information Gathering and Analysis

Interviews

Learning Management System Analytics

Industry Reports

Competitor Analysis Tools

Job Description Analysis

Skills Gap Analysis Software

Learning Style Assessments

Stakeholder Mapping Tools

Mind Mapping Tools

Surveys

Preparation Phase - SAM Model

Iterative Design Phase

SAVVY Start
Project Planning
Additional Design

Prototype

Storyboarding Software

Wireframing Tools

Prototyping Platforms

Design

Collaborative Design Tools

Visual Design Software

User Persona Creation Tools

Learning Objective Generators

Content Curation Platforms

Microlearning Design Tools

Gamification Design Platforms

Review

Accessibility Checkers

Design Thinking

Surveys

Focus Groups and Interviews

Preparation Phase - SAM Model

Iterative Development Phase

Design Proof
Alpha
Beta
Gold

Develop

eLearning Authoring Tools

Video Production Software

Audio Editing Tools

Virtual Reality Development Platforms

Augmented Reality Tools

Mobile Learning Development Platforms

Code Editors for Custom Web-Based Learning

AI-Powered Content Generation Tools

Collaboration and Version Control Systems

Implement

Learning Management Systems

Content Delivery Networks (CDNs)

Gamification Platforms

Web Conferencing Tools

Mobile Device Management (MDM) Software

Evaluate

Assessment and Quiz Creators

Learning Analytics Platforms

User Feedback Tools

Behavioral Analytics Tools

A/B Testing Tools

Release Phase - SAM Model

Release Phase

The Release phase in the SAM model isn’t merely a conclusion; it’s a strategic launch and a commitment to ongoing optimization. Far from a simple handover, this stage represents the culmination of iterative design and development, where the instructional solution transitions from a carefully crafted prototype to a live, impactful learning experience.

Unlike traditional linear models where release signifies finality, SAM’s Release phase embodies a philosophy of continuous improvement. It acknowledges that true learning effectiveness is best understood and optimized in situ. By strategically releasing, meticulously monitoring, and iteratively refining, the Release phase ensures that the instructional solution doesn’t just exist, but actively evolves to maximize its impact on learner performance and organizational goals. It transforms the act of “delivery” into an ongoing process of discovery and enhancement, solidifying the instructional design’s value and longevity.