Using Relevant Content, Defining the Right Scope: A Result of SME Collaboration

Designing education programs that truly resonate with learners isn’t just about having great instructional designers or flashy technology. At the core of any successful program is a deep understanding of the learner’s needs and the ability to translate complex subject matter into clear, actionable lessons. This is where your Subject Matter Experts (SMEs) become invaluable partners. They bring depth, accuracy, and relevance to the educational content, ensuring that it not only informs but also engages and empowers the learners.

Why SME Collaboration is Essential

• Real-World Context: SMEs have in-depth knowledge of what challenges learners face. This is especially important in Customer Success, where product experts help tailor content for effective customer onboarding, or in
  L&D where technical SMEs ensure training matches specific job functions.
• Up-to-date Insights: In both Customer Success and L&D, SMEs help keep your education programs current. Product experts share the latest feature updates, while technical SMEs incorporate the newest tools and
  industry trends.
• Learner Empathy: While SMEs are masters of the content, they may not be educators. Collaboration helps translate their knowledge into language tailored to your target audience, whether they are customers or
  employees.
• Iterative Improvement: SME feedback is crucial throughout the process. Whether it’s ensuring customer education aligns with product roadmaps or that technical training is accurate, SMEs help you refine content and
  catch misunderstandings early.

SME Collaboration in Action

• Customer Success: Collaborate with product experts to pinpoint common customer pain points, the ideal onboarding flow, and best practices for feature adoption. This translates to highly relevant customer education.
• L&D: Work closely with technical SMEs to develop training that mirrors on-the-job tasks, uses the same software, and addresses the specific challenges employees face in their roles.

How Check N Click Helps Bridge the Gap

Check N Click Learning Technologies has extensive experience collaborating with various SMEs. Here’s how we help:

• SME Interview and Facilitation: We expertly guide conversations, whether it’s with product experts to extract customer-centric insights or technical experts to provide job-specific details.
• Content Transformation: We turn dense information into learner-friendly formats relevant to both customer and internal employee needs.
• SMEs Reviews and Feedback Management: We streamline the review process and ensure feedback is incorporated seamlessly to create accurate, informative education experiences.

Conclusion

Building a strong relationship with your SMEs is key to successful education programs. Whether you’re focused on customers or employees, their expertise, combined with sound instructional design, creates learning experiences that are
relevant, impactful, and truly transform the capabilities of your learners.

Call to Action

Ready to unlock the full potential of your SMEs? Contact Check N Click Learning Technologies to learn how we can help you optimize your collaborative content development process.